Creative thinking.
Business-owner instincts.

Jordan Karweik was making short-form videos long before Breakline Media had a name. He used content to promote his own businesses and encouraged other owners to do the same, often showing them how to get started.

He kept seeing the same obstacles. Time was tight, filming slipped down the list, and some owners weren’t sure how to make a video that did their business justice. An offer to help a friend film content turned that advice into something more: the beginning of Breakline Media.

Alongside that work, Jordan was filming short-form content for the Racine Case Eagles, focused on close-up action that brought viewers into the game. That perspective inspired the name Breakline: breaking past the line of scrimmage to get a closer look at what’s happening.

It’s the same idea the agency brings to businesses today: get closer to the people, the work, and the details that make a brand worth knowing.

Jordan Karweik has owned an insurance agency, an ice cream shop, a bakery, a gym, and a woodworking business. Long before Breakline, creating content was part of building his own businesses.

That experience informs a practical approach: understand what the business offers, find the stories that matter to its customers, and make content people want to watch.

Jordan helps guide the creative direction of every project, keeping the work aligned with each client’s brand and goals. Based in Racine, the agency serves businesses throughout Racine, Kenosha, Milwaukee, Waukesha, and Walworth counties and the wider Southeast Wisconsin area, with projects beyond Wisconsin considered individually.